1
Sponsorship Plan
Defines the club's goals, sponsorship assets, required resources and the practical steps needed to implement a sustainable program.
Sponsorship and Revenue
Sponsorship Development Program
A structured pathway from your club's current sponsorship position to a clear plan, professional resources and practical implementation support.
Club Builder's Sponsorship Development Program helps your club understand its sponsorship opportunities, define what it can offer prospective partners and build a sustainable sponsorship program supported by the right tools and resources.
Five elements of the program
Each element is designed to move your club from planning through to confident, long-term implementation.
2
Sponsorship Prospectus
A branded four-page colour sales brochure setting out the club's point of difference, investment levels and sponsor benefits.
3
Contract Note
A simple, effective template for documenting sponsorship arrangements and removing grey areas from the relationship.
4
Newsletter Implementation
A low-cost communication model that gives sponsors a platform to engage members while strengthening the club's general engagement.
5
Implementation Support
Twelve months of support and mentoring to help your club put its Sponsorship Plan into action.
How we build the plan
A practical six-step process that moves from understanding your current position to an actionable implementation plan.
1Review your current sponsorship program
2Confirm your sponsorship goals
3Identify your club's sponsorship assets
4Define packages and investment levels
5Identify suitable sponsor categories
6Develop an implementation plan
Choose the right level of support
Two options allow your club to select focused planning or a complete development and implementation program.
Build a stronger sponsorship program
Speak with Club Builder about creating a clear sponsorship plan, professional partner materials and the support to put them into action.
